What is PEP?

The Public Education Program (PEP) is a one-of-a-kind service for Arizona government agencies and non-profit groups to help advertise messages that are in the public interest. PEP funds the vast majority of costs that keep our Arizona Media Association alive plus the program ensures public interest ads reach Arizona audiences even when budgets might not otherwise allow that reach.

Without a strong PEP program, the Arizona Media Association (AMA) simply couldn’t exist. Arizona media brands benefit from PEP directly through funds geared towards programs that strengthen our industry, including paid internships, statewide media research, professional training, and a growing foundation that supports Arizona’s local media future. PEP never competes with our members’ paid advertising—it only complements it. Through PEP, each Arizona media brand commits to contributing a small share of monthly ad inventory from their own channels. The AMA then offers this space at a deeply discounted rate to a limited number (7–10) of nonprofit and government partners, for public education campaigns.

Run requests from each TV and radio station:

1. Air at least 100 spots/month on each owned station. We humbly ask you to schedule the airings across all day parts. If you have digital-only channels, this inventory is also welcomed and extremely helpful.
2. Split inventory between all PEP campaigns. Please give each of our campaigns equal ad runs when you split up the inventory. We usually have 7-10 partners depending on the month.
3. Provide timely monthly reporting so we can account for your runs.

   Please send us a monthly traffic report via email within 10 days of month end to

   PEP@azmedia.org

   As an easier alternative, we can pull traffic reports directly from the electronic invoicing systems below. Here are our ID numbers:

   TVInvoices.com – 9917557 or TV17557
   RadioInvoices.com – 9915126 or RI15126
   Marketron.com – 195048
   EmediaTrade.com/AdCore Local – EMT12719

Run requests from each newspaper and digital-only operation:

1. Allocate digital ad impressions and newspaper print ad space that total 2% or more of available inventory per month. Ad impressions can run across websites, mobile apps, newsletters, video pre-roll and any owned channels. We provide English digital banner ads in eight sizes and three print ad sizes. We also supply pre-roll video and audio as :30 stand-alone commercials in both English and Spanish.
2. Split inventory between all PEP campaigns. Please give each of our campaigns equal ad runs when you split up the inventory. We usually have 7-10 partners depending on the month.
3. Provide timely monthly reporting so we can account for your runs.

   Please fill out this form with monthly digital impressions and/or newspaper print runs for each partner: https://bit.ly/3uWkpON

   We kindly ask for reporting before the close of business on the 10th day of the following month.