Current Campaigns

Arizona Media Partner PEP Assets and Instructions

The Public Education Program (PEP) funds the vast majority of costs that keep our Arizona Media Association alive. In support of PEP, we ask each Arizona local media brand to donate a small portion of ad inventory.

Here are the current PEP partner assets and instructions, updated once monthly on or around the 22nd of each month:

FOR ALL MEDIA PARTNERS: Monthly Run Requests + Reporting Need

What is PEP?

The Public Education Program (PEP) is a one-of-a-kind service for Arizona government agencies and non-profit groups to help advertise messages that are in the public interest. PEP funds the vast majority of costs that keep our Arizona Media Association alive plus the program ensures public interest ads reach Arizona audiences even when big budgets might not otherwise allow that reach. In support of this program, the Arizona Media Association asks each Arizona local media brand to donate a small portion of their monthly ad inventory from owned channels. The AMA then offers this inventory at a deep bulk-priced discount to between 7 and 9 partners for public messaging ads. We turn down campaigns if these partners already have an existing local radio/TV/print advertising campaign running about the same subject. Our goal is to never compete with members and instead to offer a way to achieve statewide reach for a limited number of nonprofit and government groups that don’t otherwise have the financial resource to do so.

Run requests from each TV and radio station:

  1. Air at least 50 spots/month on each owned station. We humbly ask you to schedule the airings across all dayparts. If you have digital-only channels, this inventory is welcome and extremely helpful.

  2. Split inventory between all PEP campaigns. Our PEP program is usually split among eight partners (but might be 7 or 9 depending on the month). Please give each campaign an equal amount of inventory.

  3. Report monthly so we can account for your runs. The AMA can automatically track ad runs for stations monitored by Nielsen in Phoenix, Tucson and Yuma. For all other stations, please send us a monthly traffic report via email within 10 days of month end to PEP@azmedia.org. As an easier alternative, we can pull traffic reports directly from many electronic invoicing systems. Here are our ID numbers:

    TVInvoices.com – 9917557 or TV17557
    RadioInvoices.com – 9915126 or RI15126
    Marketron.com – 195048
    EmediaTrade.com/AdCore Local – EMT1271

Run requests from each newspaper and digital-only operation:

  1. Allocate digital ad impressions that total 2% or more of available inventory each month. Ad impressions can run on websites, mobile apps, in newsletters, as video pre-roll or across any owned channels. We supply English banner ads in eight sizes. We also supply pre-roll video and audio as a :30 stand-alone commercial in both English and Spanish. As a backup option, newspapers print ad space is welcome with gratitude.

  2. Split inventory between all PEP campaigns. Our PEP program is usually split among eight partners (but might be 7 or 9 depending on the month). Please give each campaign an equal amount of inventory.

  3. Report monthly so we can account for your runs. Please fill out this form with monthly digital impressions and/or print runs for each PEP campaign: https://bit.ly/3uWkpON. We kindly ask for reporting within 10 days of each month’s end. We will send monthly reminders.

Where are all PEP partner advertising assets housed? We send an email on the 22nd of each month with campaign requests and changes. Those changes are also posted on this website monthly.