Local media membership has 6 core focus areas:

AMA-funded paid internships and recruitment

We dedicate more than $100,000 each year to fund paid internships at member organizations. Our goal is to inspire new careers across Arizona local media. We also fund career fairs at all three state universities and financially support college scholarships for rising local media stars.

Free legal support, lobbying and advocacy

The AMA fully funds the only lobbyist for Arizona local media at the state legislature, fighting back against any legislation that may impact the critical role of local media in Arizona. We also offer free legal support for member organizations and set aside sizable dollars each year to fund legal battles that affect multiple members, most notably for first amendment and news access issues. We also work closely with Arizona’s congressional delegation in DC to fight for national legislation that supports Arizona local media.

AMA-funded consumer and sales research

Our Association financially underwrites an independent research study each year to get an updated snapshot of Arizona audience consumption habits. We know member stations need more data to understand today’s media use and make their case for advertising allocations.

Statewide marketing campaign support

We fund paid statewide ad campaigns to promote the critical role of local media across Arizona. We use all mediums available to reach audiences with the goal of helping to better connect communities.

Arizona Local News Foundation

We support the newly-launched Arizona Local News Foundation to connect communities with more local news and information. We fund programs that ensure local news is accessible in every Arizona community.

Training, Inspections, Events

We offer a free on-demand training platform for most media disciplines, including sales, content and HR. We also offer one-on-one training to help new AEs get up and running quickly. In addition, our radio and TV members have access to inspection programs to help stay in FCC compliance plus we act as a bridge for the state’s emergency alert system.

Non-media associate partner membership gives you access to:

Media Speaking Network Access

Are you looking for someone in the Arizona local media industry to be a master of ceremony at your next event? Maybe you need someone to sit on a panel discussion? The AMA works with associate members to help coordinate the participation of some of the biggest names in Arizona local media. Our goal is to help create forums that open up new dialogue and leave participants taking part in unrivaled events.

Evolutionary Inside Information

You’ll gain access to our email newsletters and analysis of the evolutionary trends and new technologies literally changing the face of Arizona mass media. Your member support will also help protect the critical role local media plays in our communities.

Tools that help all of us grow

A strong association is a key to elevating the caliber of operations in the entire marketplace. With tools for education, a strong political presence, and attention to the underserved members of our community, the association provides necessary tools for all of us to grow. The Hubbard organization and family is totally committed to this fine organization.

Tools that help all of us grow

Trip Reeb

Hubbard Radio

Strong community

The association united broadcasters in a joint effort to negotiate the successful renewal of a 20-year lease renewal with the South Mountain telecommunications site, and without their support and guidance, there would have been a much different outcome. We will continue to be an active member and we encourage everyone to do the same!

Strong community

Rich Howe


Return on investment

Every dollar counts and spending money that doesn't bring a return these days is just not done. Information, sales training and the legal hotline all bring a return to the station. Belonging to the association is important, because it's an organization that impacts decisions that directly affect the radio business and is critical these days for future growth.

Return on investment

Mike Barna

KSWG-FM Wickenburg