Program Director

March 11, 2024 by Comments Off on Program Director

Website Sierra H Broadcasting Inc

Sierra H Broadcasting is a veteran founded, locally owned and operated media company. KAJM 104.3 FM and KZCE 101.1 FM broadcast live daily from our studios located in the heart of Phoenix Arizona.  Sierra H is currently seeking an experienced Program Director who has the knowledge, passion and drive to bring out the best of our formats. This individual needs to be competitive, innovative with fresh ideas and a vision that involves all aspects of the radio stations and brand extensions.  We pride ourselves on working hard together and having fun in the process.

The ideal candidate must understand and relate to the brands and demos of Mega 104.3, and The Bounce 101.1. Must be willing to get involved in the local community to understand the listeners: how they live, work, and play, and what interests them. This position may do an on-air shift, and as one of the public faces of the stations, you will also represent them at frequent live remotes, client meetings and major station events.

A must for the position is a Program Director who truly understands that great local radio is accomplished by working collaboratively with all departments, through teamwork, hard work and community involvement, and who will contribute to building a positive culture within the organization.

Key Responsibilities:

Create, implement, and manage the sound, image, brand, through all distribution channels to reach and exceed goals for ratings, revenue, and profitability
Ability to work with the sales team and promotions to develop ideas to help generate revenue for the stations, to brainstorm promotions, packages, sponsorships, endorsements and events that promote the station, add revenue, and raise brand profile.
Understands the importance of websites and social media and that these are extensions of our on-air product. Must create and implement a strategic plan to grow these platforms.
Creates and supervises on-air structure and presentation
Recruit, hires, trains, supervises and schedules on-air personnel and/or board operators
Provide regular coaching and performance feedback to staff
Deliver unique content that attracts the target demo, builds ratings and grows terrestrial and digital audience
Ensure operation of station in accordance with FCC regulations and policies
Operate (as needed) control board, remote broadcasting and other related production equipment as well as in studio software

Job Requirements:

Minimum 3-5 years of successful programming experience and winning track record backed by Nielsen Audio results preferred, and solid understanding of station formats and music.
Strong social and digital experience with proven results
Savvy computer skills and proficiency with ratings, research
Ability to multi-task, with the discipline to focus on what is the highest and best use of your time
Excellent verbal and written communication skills with entire staff, and clients/community
Maintain visibility in community in the spirit of ambassadorship
Help create revenue opportunities, and increase ratings
Innovative, team player, collaborative, creative, and strategic problem solver
A strong understanding of Nielsen PPM Ratings and ability to interpret various kinds of research to implement a winning strategy

What we offer:

Competitive salary
Bonus and talent opportunities
Professional growth and career path
Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
Medical, Dental, Vision, Life and supplemental Insurance coverage
401k and Roth retirement plans
Paid Vacation & Holidays

For immediate consideration, please send resume to

No calls please.

Sierra H Broadcasting is proud to be an Equal Opportunity Employer


To apply for this job please visit