Digital Sales Manager

October 23, 2023 by Comments Off on Digital Sales Manager

  • Full Time
  • Tucson

KOLD TV

We are looking for a dynamic leadership-driven and creative digital professional to lead our digital sales in the role of Digital Sales Manager. to join our winning team of exceptional sellers with an outstanding reputation for delivering results for our clients. This position works on the sales management team in tandem with the General Sales Manager in business development for the station; specifically championing digital sales. The successful candidate will work closely with local businesses and sales executives to provide unique marketing solutions and will be responsible for achieving the station’s digital advertising budget. The successful individual must be proficient with current digital marketing trends, products, and solutions. The successful candidate will serve as the digital coach and advisor to the local sales team and advertisers.

Duties/Responsibilities include (but not limited to):

– Ensure the station achieves its monthly, quarterly, and annual digital revenue goals
– Maximize digital revenue by managing digital advertising inventory & pricing
– Coach and lead individual Account Executives to grow digital revenue and drive new business
– Assist the sales team with the development and implementation of effective digital marketing
solutions for a wide range of clients
– Ensure all digital marketing materials are up-to-date and assist the team with building digital
solution proposals
– Work with Sales Management team to integrate digital solutions with traditional concepts
– Attend client meetings with Account Executives to present and explain complex digital
solutions in simple, easy-to-understand language to clients, media buyers, advertising
agencies, and other key decision-makers
– Work with the sales team to effectively explain campaign results to clients
– Ensure digital campaigns are set up properly for success by utilizing all campaign tracking
tools
– Oversee the graphic design, campaign onboarding forms, and other digital tasks such as
digital reconciliation and missing creative reports
– Serve as the in-market expert for digital marketing and media
– Introduce new digital marketing products and services in sales training meetings

Qualifications/Requirements:

The ideal candidate will have a minimum of 3 years of experience in digital sales and must have a thorough understanding of the digital environment including The ideal candidate will have a minimum of 3 years of experience in digital sales and must have a thorough understanding of the digital environment including but not limited to targeted display, targeted email, social media, YouTube, OTT/CTV/Premion, native ads, paid search.

We are looking for the candidate to have the following qualifications and requirements.

– Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and
work-related experience preferred
– Current knowledge of digital ad technology including Google Analytics
– Proficiency in MS Office including PowerPoint required
– Experience with Wide Orbit, Matrix a Plus
– Excellent communication skills, both verbal and written
– Knowledge of MS Office products

Interested applicants can go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your cover letter, resume, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLD-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first

To apply for this job please visit gray.tv.