Digital Campaign Strategist/Specialist

March 22, 2024 by Comments Off on Digital Campaign Strategist/Specialist



Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, and customer base, and improving user experience. Candidates must be local to Tucson Arizona.

Duties/Responsibilities include, but not limited to:

• Work directly with clients and account executives to understand the client’s business objectives and advertising strategy
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Ad Words, YouTube, Facebook Products, SEO, email, and contesting
• Present recommendations directly to clients in coordination with account executives
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization
• Ensure campaigns meet or exceed key performance indicators (KPIs)
• Work on several projects simultaneously, often for several different clients
• Undertake research and analyze data using specialist industry resources
• Share the latest digital trends both with the internal sales team and directly with clients


• 3+ years’ experience as a digital strategist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM & and email marketing
• Both Google AdWords and G4 Analytics certification
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction
• Ability to work effectively under pressure and deliver on tight deadlines
• Strong analytical and organizational skills
• Proficient in data analysis, excel, and PowerPoint
• Strong analytical skills with an aptitude for statistics and math
• Candidate should be proficient in data entry and have experience in Microsoft PowerPoint, Word, and Excel

If you feel you’re qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLD-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

To apply for this job please visit