Digital Executive Producer

April 9, 2024 by Comments Off on Digital Executive Producer

  • Full Time
  • Anywhere

Website KAZT TV CW7


Digital Executive Producer

Position Summary:  Oversee, implement and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic — particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership and video consumption. Flexibility to perform various duties with the ability to create high-performing content distributed daily.

Position Responsibilities

Attends local editorial meetings and serves as bridge between broadcast and digital for local content
Ability to train, coach, and manage local digital content producers as needed
Video expert who knows how to create compelling and clever clips that audiences will consume
Excellent at writing buzzy headlines that increases pageviews and packaging content that grows pageviews per visitor and time on site
Works to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
Works with established web traffic an audience growth goals, providing weekly metrics and plan of action
Lead team member responsible for planning and implementing special digital coverage projects
Monitors major websites, local and state news websites, blogs and social media for breaking news and trending topics as applicable to
Promotes local content on social media
Skill/Experience Requirements

5 years of experience gathering or producing local content, news and information with 3 years of experience working primarily on the web.
Experience building online databases; investigative, elections, weather, etc.)
Knowledge of SEO best practices and AP Style
Organized, technical problem solver and quick decision maker
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Ability to take direction and quickly implement new ideas
Comfortable adapting to changes in evolving industry and thrives under pressure
Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
Schedule flexibility (nights, weekends)
Strong understanding of Adobe Analytics; Chartbeat experience a plus
Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus
Education Requirements

Bachelor’s degree.

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