Digital Sales Specialist

March 4, 2024 by Comments Off on Digital Sales Specialist

Website Arizona's Family KTVK/KPHO

Digital Sales Specialist

About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KTVK/KPHO:
Home to CBS 5, 3TV and Arizona’s Family Sports, Arizona’s Family produces more than 100+ hours of local news and programming every week. CBS 5 is Arizona’s Most-Watched Television Station, driven by the power of CBS programming and sports, while 3TV is one of the strongest Independent television stations in the country with its highly-rated morning show, Good Morning Arizona. And the reach of Arizona’s Family doesn’t stop with linear television. Azfamily.com is the market’s top performer in local multi-platform unique users. It is also home to Arizona’s Family Originals. Our in-house original content production team works on several long-form programs, documentaries, docuseries, and original podcasts, including True Crime Arizona, which is nearing 2 million downloads.

Job Description
Arizona’s Family, the Gray Media businesses in Phoenix, Arizona, has an opportunity for a digital advertising campaign expert to join our team as a Digital Sales Analyst.
The ideal candidate must have a strong understanding of digital media consumption habits during all stages of an advertising campaign. In this strategic position you will recommend effective digital marketing solutions to meet the needs of our clients. In addition, the DSA will provide ongoing optimization strategy, back end analytic support and digital education to improve sales team knowledge.
The Digital Sales Analyst will report directly to the Digital Sales Manager.

Duties/Responsibilities include, but not limited to:
– Support sales team during all aspects of a digital advertising/marketing campaign including developing effective proposals, campaign optimization and post campaign reporting.
– Collaborate with local management to implement digital priorities and expectations.
– Strong ability to interpret data and capable of adjusting digital strategy based on analytics.
– Act as an effective consultant on digital tactics, benefits, and trends.
– Maintain high levels of communication internally with AZ Family, with corporate Gray Digital Media teams and externally with clients.
– Manage advertising specs and guidelines with advertisers as the company and product offerings evolve.

Qualifications:
– Bachelor’s degree and 3+ years of digital sales marketing/advertising experience required.
– Experience developing and managing effective digital marketing strategies.
– Superior multi-tasking skills with the ability to work cross-functionally and handle multiple requests daily.
– Excellent trouble shooting and problem resolution skills.
– Possess superb written and verbal communication skills.
– Proficient with Microsoft excel, Word and PPT.
– Understanding of G4 analytics.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KPHO/KTVK-TV/Gray Television, Inc. is a drug-free company

Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

To apply for this job please visit recruiting.ultipro.com.