The ABA’s focus in 2022 will levy all of our resources into 6 key areas of focus that prioritize helping stations to build their existing business while accelerating our efforts to futureproof Arizona’s broadcast industry. As we shared last month, 2022 will be our largest-ever financial commitment year.

Among our focus areas:

PAID CAMPAIGN TO BRING AUDIENCES BACK TO LOCAL MEDIA:
We’re now just a month away from launching an ABA-funded paid media campaign to target cord cutters and digital audiences. Our goal is to promote Arizona radio and TV as local and indispensable alternatives to paid digital subscriptions. We’re investing up to $200,000 in this effort, targeting social media, OTT and streaming audio. Elements will run in English and Spanish.

PAID INTERNSHIPS TO BRING MORE YOUNG PEOPLE INTO AZ TV/RADIO:
The ABA is dedicating a record $100,000 to fund paid internships at member stations throughout 2022. Our goal is to inspire new careers and innovation.

UPDATED 2022 RESEARCH ON HOW ARIZONANS USE MEDIA: 
The ABA plans to again fund independent research in 2022 to show how Arizona consumers use media. We know stations need more data to help close sales deals, prove the broadcast resilience, and understand today’s media use.

Read our entire line-by-line investment plan for 2022 here and let us know of questions, concerns or requested additions.

Guiding this effort will be our 2022 ABA board of directors, a volunteer group of Arizona TV and radio leaders who act as the gatekeepers for our association.

Since we’re only as good as our most recent successes, you can also review our “proof of performance” on 2021 in this clickable graphic.