The ABA is thrilled to announce a major investment that’s fully focused on marketing local radio and TV stations across Arizona.

We’ll be investing in a paid media campaign this winter to target cord cutters and digital audiences with the goal of promoting over-the-air TV and radio as viable alternatives to paid subscription services.

As part of this campaign, we will be producing ads that make our case to consume more local TV and radio across Arizona.

This campaign is intended to include social media, OTT and streaming audio platforms with video, audio and graphic elements.

Elements will run in both English and Spanish and we plan to share all assets with you.

We’re in the process of narrowing the targets right now, will start building out the creative elements in October, and hope to be up and running with the campaign right after the holidays.

If our $50,000 pilot is successful, we plan to add to the investment and turn this into a six-figure campaign later in 2022. We’ll continue to share updates!