If you have a new seller on your team, make sure they get the proper training needed, especially as we work to come back from COVID-19 challenges.

Once each quarter, the ABA offers member stations access to a FREE 7-week onboarding program with virtual one-on-one feedback designed to build media sales confidence. The next training begins on Monday, January 11.

One of the most important parts of any sale is doing a great Customer Needs Analysis. Since COVID, we have developed a new list of CNA questions with our training partner P1 Learning, and it’s already helping sellers close more deals.  

To sign up your newest AE (or those who just want some mentoring), send an email to info@azbroadcasters.org. It’s a FREE service!