“Proofing” 2020: Where the ABA has invested + what’s next for 2021
The ABA exists to SUPPORT you. Our guiding mission is to build our state’s local broadcast business stronger and invest in projects to futureproof Arizona’s local media. That means using dollars strategically and continually reinventing ourselves to prioritize the most urgent projects.
As we look ahead to 2021, our most pressing ABA project will be pushing forward with the first-ever STATEWIDE research study of Arizona media consumption habits. We know stations need more LOCAL data to help close sales deals, and as we all navigate this new world, data will be more important than ever.
The ABA is also planning to expand our newly launched paid internship funding program for member stations, to begin investing in college-focused training to grow new engineers, and to prioritize more free training and digital innovation exploration. If you have other requests, please share!