Is your station ready for 2020 political ads?

January 9, 2020 by Arizona Media Association Uncategorized Comments Off on Is your station ready for 2020 political ads?

Now is the time to ensure your systems comply with the FCC’s political ad requirements. Arizona’s lowest unit rate rules kick in soon:

March 17, 2020 Arizona Presidential Primary:
LUR Political Window starts on Feb 1, 2020 (45 days out)

Aug 4, 2020 Primary Election in Arizona (state races):
LUR Political Window starts June 20 (45 days out)

Nov 3, 2020 General Election:
LUR Political Window starts Sep 4 (60 days out)

The FCC’s political broadcast rules cover who is entitled access to broadcast advertising time, how much they pay for that time, and record-keeping requirements. Here’s a summary book that outlines many of the most common 2020 political questions. Plus, here’s the archived video of a 2020 political webinar we offered in November.