Live Event: Arizona politics, polling and advertising implications

Arizona remains forecast as one of the top 5 states in total political ad spend with an estimated $525 million.

To help get your share of this spend, the ABA is hosting a FREE virtual live event on June 28 to review the high profile races, walk through the available candidate ad spend and highlight races where stations may want to make some calls.

We’re partnering with Mike Noble and Phoenix-based OH Predictive Insights to make this presentation. It’s an encore to the same highly-attended virtual events we hosted in 2020. The conversation will cover:1. Overview of the key races in Arizona
2. Governor, US Senate, US Rep, and state legislative fundraising stats
3. Breakdown of political broadcast spending in Arizona

AdImpact expects spending to be broken out as follows:
Arizona US Senate Seat: $217 million (#3 US Senate spend in the country)
Arizona Governor: $168 million (#2 Governor spend in the country)
Arizona US House Seats: $51 million (#9 US House spend in the country)

Of special note, the US House races remain a wild card across Arizona since so many of the seats have just finished going through a redistricting process to reflect the results of the 2020 census.