Major Update: ABA to offer reduced dues for 2021
It’s been a year. Period. As a gesture of understanding and in support of our Arizona broadcasters, the ABA has made the decision to offer a one-time reduction in 2021 dues for ALL MEMBERS. When we issue 2021 dues paperwork after Thanksgiving, each of our 200 member stations will be offered a 25% reduction. To our commercial members especially, this reduction is possible because of your unwavering support of our PEP ad program. We are honored to be able to return the favor after such a challenging year.
As part of this 2021 discount option, the ABA will also be updating our PEP ask to more closely match what nearly all of you already deliver. Starting on January 1, our humble request of all commercial stations will be for at least 50 spots/month in your open inventory to showcase our government/nonprofit campaigns.
Expect an individual email with specifics for each station group after Thanksgiving. Thank you – each of you – for the support this year.